Thanks Dirk, VERY fascinating observations. I do not disagree with your definition in any respect. I do suppose the marketing and innovation” quote was meant to reference the method of marketing (realizing the client so nicely that you’ve got the merchandise they want) and innovation (delivering these options higher than others might). That’s how I read his quote.
It is easier and more economical to encourage someone to return to your event, pretty than discovering and recruiting a model new attendee or headline sponsor every time. Preserving the conversations going all 12 months spherical and setting up a approach of neighborhood across the shared pursuits and imaginative and prescient of your attendees is a wise approach.
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