The marketing combine is the combination of the marketing variables that a firm employs with the intention to achieve the anticipated amount of business inside its market. Throughout the sale of merchandise, 4 variables compose the marketing combine (four Ps): Product, Value, Level of sale and Promotion. Inside the case of offering services, three additional parts play a task: Personnel, Bodily Proof and Processes (7 Ps). The marketing combine should be addressed to the consumers along with to the staff of the providing agency. Furthermore, it needs to be interpreted as workers capability to satisfy clients (interactive marketing).

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